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SEO
Search Engine Optimization
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How to bring visitors to your Web site
An Online Handbook
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Web page editors that allow you to work with the page as it will be seen more or less by visitors (WYSIWYG- What You
See is What You Get) are a reasonable compromise between hand coding pages to get them perfect, and junk turned out by
bad Content Management Systems.
Microsoft Web Designer or Front Page are adequate Web design tools as is Adobe Dreamweaver and some others. However,
all such tools have some defects you need to keep in mind.
What you see is not quite what you get - A page in the design window of the editor may look very different from
the same page in the preview screen, and the preview window version may not be the same as what is shown in different
browsers.
Junk in code- You need to check the source code to remove rubbish that these tools put into it all the time such
as <FONT FACE = "ARIAL"></FONT> which can have no purpose. Adobe Dream Weaver is also a popular tool, but beware of
proliferation of hundreds of "styles" that serve no purpose in the code.
Optimization - Editors usually don't care about things like metatags in the header, tags for graphics and titles
for links. It is up to you to make sure they are correct. Worse, some editors will insert their own garbage in the
header code, which needs to be carefully removed.
Some popular editors - In addition to Dream Weaver, Web Designer and Front Page, we can mention some other
editors that are free -
NVU - http://www.nvu.com
Mozilla Composer -
http://www.mozilla.org/editor
These are just two popular examples.
Online Editors
There are numerous Online HTML editors offered by Web hosting companies and private individuals.
Usually these are slow and have limited functionality.
Link Checker
If your site has many bad links, especially to internal pages, this can detract from your ranking score. There are
numerous tools that will find unreachable pages or bad links. Xenu is free - http://home.snafu.de/tilman/xenulink.html
and it is excellent. Link checkers should be built-in to editing tools, but sometimes the facilities provided are not
really adequate.
Notice: Copyright
All materials are copyright 2008 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any
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