Claim: There is an "optimum" page size of about 1,300 words (or 500 words). Making pages larger than that
optimum will hurt your rankings.
Status: False
This claim, that page size should be reduced to about 1,300 words or 500 words, appears in suggestions made by
optimization software and I have seen the claim in many SEO "expert" sites. This cannot be true. I have
consistently found that larger pages, even 160 KB pages, rank better than smaller pages for their keyword, provided you
can keep a reasonably high keyword frequency in the text without sounding idiotic. Moreover, larger pages get more
visitors. It almost always pays to invest effort in good content. Usually in fact, you will not get to the top of the
heap with a small page. Moreover a large page will provide a lot of opportunities for that page to be found for what is
called "tail end" keywords - that is other words that are repeated frequently but are not the main intended keyword of
the page. Of course, if the page is really huge (over 300 KB), users may not be able to load it and spiders might not be
able to crawl it, but that is not what is meant.
One SEO "expert" had the gall to admit that they had invented an optimum limit of 250 words for no good reason.
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