Cleaning up needless "garbage" HTML code.
Using full path links.
Including a Site Map.
Building your page
around a key phrase or keyword
that tells people and search engines what the page is about.
Using meaningful domain, file and path names that tell people and search engines what the page is about.
Making sure your html code is reasonably correct.
Making sure the <Title> tag and the description and keywords metatag contents correspond to what is in the Web page
and are not blank or irrelevant.
Linking to authoritative Web sites.
Getting links from other Web sites.
Submitting your site to reputable Web directories.
Including graphic images and using the "alt" attribute.
Using the "title" attribute to give extra information about a link that is not in the
anchor text.
