Title Attribute - The title attribute is text that can be put in
link or image code. For example:
<a title = "Search
Engine Optimization">SEO</a>
The title should be a
keyword -
a word or phrase that describes the content of the target and that is also
relevant to the content of the page. It is used to label links or images
with a "tooltip" that will be displayed when the cursor hovers over that
link. The Search Engine Optimization importance of the title is that the the
engines may use that text for two different types of information. It
"counts" toward classifying the target page of the link as being relevant to
the keyword in the title and it also "counts" toward classifying the page as
being relevant to the keyword in the title.
For example, suppose that you have a Web site about Widgets. On the main
page you have a menu with links to different articles about Widgets in your
site. Each page can have only one one word in the
anchor text.
One of the pages is called Early History of Widgets, another is called
Resiliency testing of Widgets and so on. The anchor text may say only
"History" "Resiliency" etc. because there is no room for more in a menu. You
want the search engines to know what it is really about, so you write the
full title of the page in the title attribute, like this:
<a title =
"Early History Widgets" href = "http://widgets.com/history.htm">History</a>
Or suppose you link to an external article. You want the search engines
to know it is about widgets, because that helps your page get better
positioning for Widgets, but all you can write in the link anchor text is
see here. In the link code for the
"here," you can put a title that gives the title of the article or states
what it is about. Like this:
<a titile ="widget review" href="http://widgetreview.com">here</a>
