Search Engine Optimization

Head Section


Head Section

 

Head SectionThe Head tag <HEAD> is the html command that opens the section that contains within it a series of commands that are important for the search engine and browsers, but which visitors to the page do not see. An HTML page includes two sections, the head, and the Body that contains the text that visitors see on the Web page itself.

 

Importance of Closing the Head Section

It is important to make sure that the </Head> tag properly closes the head section before the body tag. Browsers may display the page in any case, but search engine spiders can become very confused!

 

Coding the Head

The structure of an HTML page should be like this:

 

<HTML>

<TITLE>The page title  goes here</TITLE> // Title tag

<META name="Description" content="A description of the page goes here">
<META name="keywords" content="[keywords go here]">
<META http-equiv="Content-Language"...

 

<HEAD>

 

</HEAD>

<BODY>

The Body goes here.

</BODY>

</HTML>

 

The Head will also contain addition directives regarding language, styles, Java scripts, instructions to robots and the like, but it should have the Title tag , Description tag and Keywords tag in that order first thing after the <HEAD> tag, and they should be filled out correctly. 

Ami Isseroff

October 1, 2008

Note - Definitions of Search Engine Optimization terms are based on inferences from common usage and definitions given by other sources. Conclusions about search engine behavior are based on understanding of the behavior of the most popular search engines. Both are subject to error or may change. Search engine company management may define or use a term or set or change any policy in any way they see fit, and may make these definitions and specifications public or not. These decisions and definitions are beyond our control.  

Notice: Copyright

All materials are copyright 2008, 2009 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any form in electronic or printed media without express written permission from the author.

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