CTR- CTR is an acronym for Click Through Rate. It is the percent of
displays of a link that result in a visitor clicking on that link on a
page, or the percent of page impressions or displays that result in a click on
any advertisement on a page. For example, if a page is displayed one thousand
times, and ten people click the link on that page, the CTR for the link is 1%.
The total CTR of a page that contains
Google AdSense
advertisements depends on the number of ads, the type of ads and their
positioning, as well as the type of merchandise offered and the type of visitors
to the site. Ads in the left upper portion of the page seem to be most
eye-catching and attract the most clicks. At present, Google may display duplicate
advertisements in the same page, reducing CTR. CTR for regular pages
seems to range from about 1% or less to as high as 4 or 5%, while CTR for search
pages may be even higher in my experience.
Ami Isseroff
February 14, 2009
Note - Definitions of Search Engine
Optimization terms are based on inferences from common usage and definitions given by other sources. Conclusions about
search engine behavior are based on understanding of the behavior of the most popular search engines. Both are subject
to error or may change. Search engine company management may define or use a term or set or change any policy in any way
they see fit, and may make these definitions and specifications public or not. These decisions and definitions are
beyond our control. Notice: Copyright
All materials are copyright 2008, 2009 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any
form in electronic or printed media without express written permission from the author.
SEO Glossary
