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Bourbon Update
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Bourbon Update -
Google Update of May-June of 2005. Most such updates were detected and named by people outside the Google
organization. In some cases, Google later confirmed some or all
of the surmises. This update was done in stages and may have involved any and
all of the following, designed to "improve search quality" - (see Google Quality Rater Secrets).
Duplicate Content - Including the same or very similar content on more than one page, even on different
domains/ subdomains.
Non-thematic Linking - Having links to pages which contain content irrelevant to the source page's subject matter,
Low Quality Reciprocal Links - Links from "bad neighborhoods". (link farms and poorly rated sites).
Fraternal Linking - Creating a network of sites, which all link back to the same "master" site in an effort to boost
the master site's ranking. (How is this to be distinguished from a true Hub or Hilltop Search
algorithm?)
Above is from The Google Bourbon Update
Ami Isseroff October 4, 2008
Note - Definitions of Search Engine
Optimization terms are based on inferences from common usage and definitions given by other sources. Conclusions about
search engine behavior are based on understanding of the behavior of the most popular search engines. Both are subject
to error or may change. Search engine company management may define or use a term or set or change any policy in any way
they see fit, and may make these definitions and specifications public or not. These decisions and definitions are
beyond our control. Notice: Copyright
All materials are copyright 2008 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any
form in electronic or printed media without express written permission from the author.
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