Black Hat Search Engine Optimization - Black hat SEO techniques implement practices that are forbidden by search engines and that are considered unethical. The general purpose of these practices is
usually to fool search engines into giving the pages a high placement or position for a keyword that they do not deserve based on actual content and backlinks.
One group of SEO techniques directs visitors away from the page that the search engine spider saw, to an unrelated
page that may be an affiliate marketing web site, gambling site or similar exploitation device. Another set of techniques pack a page with keywords in various ways that are unnatural and may be invisible to users.
Use of link farms and paid links may also be considered "Black Hat" or "Grey Hat"
Search engine submission instructions often warn that different Black Hat techniques will not work, that they will
not index pages registered at "link farm" directories or following redirection. Inspection of search engine listings
show that this is evidently untrue at least in some cases, but that does not mean search engines do not find and
penalize Black Hat practitioners.
See also -Cloaking,
Black Hat SEO.
Claim: Black Hat SEO doesn't pay
Note - Definitions of Search Engine
Optimization terms are based on inferences from common usage and definitions given by other sources. Conclusions about
search engine behavior are based on understanding of the behavior of the most popular search engines. Both are subject
to error or may change. Search engine company management may define or use a term or set or change any policy in any way
they see fit, and may make these definitions and specifications public or not. These decisions and definitions are
beyond our control. Notice: Copyright
All materials are copyright 2008 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any
form in electronic or printed media without express written permission from the author.
SEO Glossary
