Frequent changes in page content SEO superstition 

Claim: Frequent changes to a Web page help to raise its rank, because search engines like "fresh content."

Status: False

This claim, precisely as stated, is false. Adding new pages to a Web site does help the site. Changing an existing page just for the sake of changing it, if it is in the top 10 or 20 pages listed for a keyword, will probably hurt positioning. I have been burned by such changes more than once. If your page is listed in the top 10 for a keyword, be very cautious even about making minor tweaks in optimization, as these are liable to hurt positioning for that keyword. Don't make changes unrelated to optimization unless you absolutely have to (for example, to show links to new pages).

More Search Engine Optimization Superstitions

Online Search Engine Optimization Handbook

All materials are copyright 2008, 2009 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any form in electronic or printed media without express written permission from the author.