Search Engine Optimization

Web Site Authority


SEO

Search Engine Optimization

 

How to bring visitors to your Web site

An Online Handbook

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Authority of a Page or Web site

Google and other engines determine if a page or site is important "in general" as well as for a specific keyword. The importance of a Web site or page, expressed as Google Pagerank (or other variables not published by other engines) depends on:

How large the site is (in pages).

The age of the site/page.

Whether it is a main domain or a subsidiary domain.

Whether it is a "free Web site" subdomain - ranked lower.

Commercial or not - *.org *.info and *.edu may have more authority than *.com or *.biz.

How many pages link to that page within the site.

The number and importance of the pages/sites linking to that page.

"Demerits" or penalties that the site incurred for promoting itself in ways that that the search engine considers to be "underhanded" - "Black Hat" SEO.

Authority of a Web site is important because it is often used to determine the weight given to links to your Web site. A link from a large Web site is better than a link from a small new one, and a link from the main page of a Web site may help you more than a link from a back page of that Web site.


Notice: Copyright

All materials are copyright 2008 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any form in electronic or printed media without express written permission from the author.

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