Search Engine Optimization

Duplicate Content and Seach Engine Ranking


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Duplicate content is content that precisely or nearly replicates content at another Web site or Web page. Duplicate content is created very often by bloggers and Web forum denizens who re-post entire articles verbatim.

Google and other search engines may or may not show such duplicate pages. If there are a great many of them, Google will display a notice like this one:

In order to show you the most relevant results, we have omitted some entries very similar to the 3 already displayed. If you like, you can repeat the search with the omitted results included.

But even if the user clicks the link [inoperative in the above] Google may still omit many of the pages. A Web site with a great many such pages may lose some pagerank.

Duplicating content is probably not going to do much harm if you are submitting an original article to several Web sites with a link back to your original article. It is still a good idea to change the title and some of the wording in the different variants. Submitting articles with links to Web sites that republish such content for the purpose of raising the search engine positioning of your Web site might help you, especially if the articles include embedded contextual links to pages in your Web site.  

Notice: Copyright

All materials are copyright 2008 by Ami Isseroff. All rights reserved. These pages may not be reproduced in any form in electronic or printed media without express written permission from the author.

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